We are NOT CONSULTING

Determined, Objective, Progressive & Self-aware digital communication strategists and funnel builders.

15 Years Experience With World Class Brands

We have deployed endless marketing campaigns to the super-rich, with a successful track record of capturing ultra-high net worth customers across the digital landscape. 

Our
Values

Determined

Every action is driven by goals and metrics aligned with the client 


Objective

Every claim we make is based on facts and evidence gathered through world class research and due diligence


Progressive

Tailored solutions with forward-thinking action plans and milestones for long-term growth 


Self-aware

Constantly optimising with feedback loops and go-kill gates to maximise return on investment and sustainability 


We believe nothing is impossible to achieve.

OUR TEAM

Ricky Poon

Co-Founder, Chief of Staff

As NOT’S Chief of Staff, I focus on driving our operational strategy and execution. A BSc Economics graduate from University College London (UCL), my experience blends early consulting insights at Pricewaterhouse Coopers and Arthur Anderson with the hands-on success of building multiple 8-figure e-commerce ventures.

This background gives me a practical understanding of how tailoring customer journeys and messaging empowers different business models – a key benefit I bring to NOT’s clients across the High Ticket Retail, Automobile, Publishing, Watches, and Consulting sectors.

Barry Cheung

Co-Founder, CEO

I am a serial entrepreneur and watch collector, a MSc Strategic Marketing Graduate from Imperial College London, who was born in Canada and raised between Hong Kong and the United Kingdom. With a multi-cultural background and open mind, I love to explore new business ideas while appreciating wrist watches. His business spans across Automobile, Publishing, Watches and Consulting.


Our Home

info@not-consulting.com

(852) 6186-8659

1602 1 Lyndhurst Tower
Central, Hong Kong

 

Make a difference

Reach out to us today.

CONNECT WITH US

Consult not your fears but your hopes and dreams. Think not about your frustrations but about your unfulfilled potential.