We are NOT CONSULTING
Determined, Objective, Progressive & Self-aware digital communication strategists and funnel builders.
15 Years Experience With World Class Brands
We have deployed endless marketing campaigns to the super-rich, with a successful track record of capturing ultra-high net worth customers across the digital landscape.

Our
Values
Determined
Every action is driven by goals and metrics aligned with the client
Objective
Every claim we make is based on facts and evidence gathered through world class research and due diligence
Progressive
Tailored solutions with forward-thinking action plans and milestones for long-term growth
Self-aware
Constantly optimising with feedback loops and go-kill gates to maximise return on investment and sustainability
We believe nothing is impossible to achieve.
OUR TEAM
Ricky Poon
Co-Founder, Chief of Staff
As NOT’S Chief of Staff, I focus on driving our operational strategy and execution. A BSc Economics graduate from University College London (UCL), my experience blends early consulting insights at Pricewaterhouse Coopers and Arthur Anderson with the hands-on success of building multiple 8-figure e-commerce ventures.
This background gives me a practical understanding of how tailoring customer journeys and messaging empowers different business models – a key benefit I bring to NOT’s clients across the High Ticket Retail, Automobile, Publishing, Watches, and Consulting sectors.
Barry Cheung
Co-Founder, CEO
I am a serial entrepreneur and watch collector, a MSc Strategic Marketing Graduate from Imperial College London, who was born in Canada and raised between Hong Kong and the United Kingdom. With a multi-cultural background and open mind, I love to explore new business ideas while appreciating wrist watches. His business spans across Automobile, Publishing, Watches and Consulting.
Our Home
info@not-consulting.com
(852) 6186-8659
1602 1 Lyndhurst Tower
Central, Hong Kong

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Reach out to us today.
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